SingTel has launched Easy Mobile, the first postpaid mobile service in Asia to allow users to customise their tariff plans every month to suit their lifestyle needs and budget.

Customers can quickly and conveniently tweak their voice, SMS and data bundle while on- the-move via the MySingTel smartphone app or the Easy Mobile online portal (

Mr Yuen Kuan Moon, SingTel’s CEO Consumer Singapore, said: “The one-size-fits-all approach of conventional mobile plans may not suit all customers, as their usage may vary from month to month. With Easy Mobile, customers can now tailor-fit their plans to exactly what they need, and adjust them as their needs change. It puts complete control in their hands. By providing unprecedented freedom and flexibility, the service is a true game changer that is unlike anything else in the market today.”

Easy Mobile uses digital platforms to handle all transactions and serve customer needs, including post-sales support. This helps customers to save time, as they do not need to call hotlines, fill out paper forms or visit retail outlets.

Signing up is easy and can be completed within minutes via the Easy Mobile website. With a few clicks, users can customise their plan, choose a handset, mobile number and optional service features, as well as arrange for free home delivery.

In addition, there is a range of self-help tools which enables customers to monitor their real time usage and compare it against their chosen allocations. Customers can also retrieve their monthly bill at any time and receive online support if they encounter difficulties with their mobile device or service.

Easy Mobile tariff plans

There are four tariff plans to choose from: Small, Medium, Large and XLarge. Each plan comes with a set allowance of units that can be used for voice calls, SMS and data. Customers decide how many units will be allocated for their voice, SMS and data bundle, and they can tweak this every month to cater to their needs. In addition, they have the flexibility to change to another tariff plan each month, if required.

One unit is equivalent to either:

  • 50 minutes of outgoing local calls OR
  • 500 SMS/MMS OR
  • 0.5GB of local data usage

Easy Mobile tariff plan:





Total number of voice, SMS and data units combined

4 Units

10 Units

16 Units

26 Units

Monthly subscription





  • Easy Mobile is available with a wide range of popular smartphone models
  • All plans include free incoming calls and Caller Alert feature


Example:                                                                                                                                        A customer chooses the Medium tariff plan which comes with 10 units of usage. He allocates 2 units to voice (100 minutes), 2 units to SMS (1000 messages) and 6 units to data (3GB).

In the following month, he decides that he needs more data but less voice and SMS, so he increases his data bundle to 8 units (4GB) and reduces his voice bundle to 1 unit (50 minutes) and SMS bundle to 1 unit (500 messages).

Two months later, to cater to anticipated heavy usage, he upgrades his tariff plan to Large, which offers a total of 16 units. He then allocates 4 units to voice (200 minutes), 2 units to SMS (1000 messages) and 10 units to data (5GB).

At launch, Easy Mobile is available for new line subscriptions only.

Existing SingTel mobile customers will be able to renew their contracts with Easy Mobile plans in the coming months. They can receive updates on when this will be available by registering their interest at the Easy Mobile website.

For more information, please visit

Personally, I think it is pretty useful. I have always never used much of my calls, wasting up to 80 to 90 minutes per month of my free 100 minutes. Also, now, with WhatsApp, Facebook Messenger, Telegram,  Kik, etc, I realise that I hardly use SMSes either. For 5 bucks more than I am currently paying for my plan (iFlexi Lite, $39.90, 100 minutes outgoing, 500 SMSes, 2 gigabytes data), I could get 10 units, giving me the ability to get 50 minutes of outgoing calls, 500 SMSes, and up to 4 gigabytes of data per month. That’s impressive. I’ve always wanted more data, and effectively, I could get 2 gigabytes more for just 5 bucks.

If I were to want to retain my 100 minutes of outgoing calls, I still get 3.5 gigabytes of data, which works out to give me 1.5 gigabytes of data for 5 bucks. But the beauty of the Easy Mobile plan is that I don’t have to waste my money on things I don’t need, and I can maximise my money and get more bang for buck with it.

Do note that you will not be able to get 4G data for free with this plan; you’ll have to pay 10 bucks to get 4G data, which is a pity. However, I know that Singtel will, sooner rather than later, require people to pay for 4G, because the past year? 2 years? have been a promotion period with free 4G VAS services.

I’m pretty sure many Singaporeans demand more and more data nowadays, and for those data-guzzling consumers, this would certainly be great. I mean, 5 bucks for 2 gigabytes more data! That’s amazing. Sadly, I have to wait for my contract to be over to be able to upgrade to this plan, but I’m looking forward to not worrying about exceeding my data cap.

But it does not just benefit data-guzzlers; anyone benefits if they want to get more of either data, SMSes, or calls, without paying too much. And the great thing is, unlike the normal plans, you can swap around the units at the beginning of each month to prepare for the coming month. Unfortunately, you can’t suddenly reallocate units in the middle of the month, say, due to unforeseen circumstances that require you to have more, perhaps, outgoing call minutes. That would be great, and hopefully Singtel has that in the works.  Maybe the right infrastructure had to be built for this to be possible, and perhaps they would improve this in the future to make this service even better. But I wouldn’t know anything about that. What I do know is that this is still better than what came before, and so I’m excited to get it.

I’ll be the first to say that I’m surprised this hasn’t come sooner, because it’s something that I’m sure people have desired for a while, and I’m pretty sure it’s going to be revolutionary.

What about you? Do you think the Easy Mobile plan would benefit you, and are you going to spring for it the first chance you get? Why? Also, what plan would you get, and how would you tweak it to suit your needs and your lifestyle? Do comment in the comments section below and share your views.

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