Why Your Friends Are Stubbornly Sticking To Their iPhones

Apple recently reported that 69% of their revenue came from iPhone 6 sales alone. To date, 74 million people have bought an iPhone 6, a number higher than for any other iPhone. This despite the proliferation of cheap, great Android handsets in the market from the likes of Xiaomi, OnePlus, and Oppo, among many others. With smartphone features being increasingly similar, and performance differences negligible, you would be forgiven for wondering why your friends would splash a thousand bucks on an iPhone, when an Android handset half the price would perform just as well, perhaps better.

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