It really is the end for the Z series.
After two days of utter confusion over what exactly would be its future after the launch of the X series at MWC, a Sony executive has finally cleared the air. Jun Makino, Senior Product Marketing Manager at Sony Mobile had this to say to uSwitch:
I can’t comment on the future, but we will not be releasing a Z6. [The company is] turning to the next stage, with the Xperia X series.
– Jun Makino, Senior Product Marketing Manager, Sony Mobile
This verdict was reiterated in an official statement from Sony Mobile to Xperiablog as well.
The Xperia Z line has reached its culmination – Xperia X series represents a new chapter and evolution of our product strategy. Whilst the Xperia Z series was all about bringing the best of Sony’s advanced technologies to smartphones, Xperia X series is based on bringing smart, adaptive Sony user experiences across camera, battery performance and hardware/software design.
– Sony Mobile
Farewell, then, sweet prince. This move does come off as a shock, for Sony’s perennial issue with the market had been recognisability — something it was finally achieving after persisting with the Z series for 3 years. Now, though, it’s all gone.
Makino also said that Sony is now focusing on “bringing the next generation of Xperia Series of intelligent smartphones”, reiterating that the Z6 will just remain a pipe dream.
For those of you out of the loop, confusion arose when Sony launched the X line of smartphones two days ago. The cause for confusion was that the highest-tier X series device, the X Performance, had specifications that seemed right at home in a hypothetical Z6. Naturally, this lead to questions about the future of the Z series, questions that now seem to have been put to rest.
Nevertheless, it should be noted that the Compact variants of Sony’s flagship always launch in fall. We might see an Xperia X Compact just yet, so all you fans of tiny, yet flagship-grade smartphones — hope is not lost.