Sony executive confirms that “there will not be a Z6”

It really is the end for the Z series. 

After two days of utter confusion over what exactly would be its future after the launch of the X series at MWC, a Sony executive has finally cleared the air. Jun Makino, Senior Product Marketing Manager at Sony Mobile had this to say to uSwitch:

I can’t comment on the future, but we will not be releasing a Z6. [The company is] turning to the next stage, with the Xperia X series.

– Jun Makino, Senior Product Marketing Manager, Sony Mobile

This verdict was reiterated in an official statement from Sony Mobile to Xperiablog as well.

The Xperia Z line has reached its culmination – Xperia X series represents a new chapter and evolution of our product strategy. Whilst the Xperia Z series was all about bringing the best of Sony’s advanced technologies to smartphones, Xperia X series is based on bringing smart, adaptive Sony user experiences across camera, battery performance and hardware/software design.

– Sony Mobile

Farewell, then, sweet prince. This move does come off as a shock, for Sony’s perennial issue with the market had been recognisability — something it was finally achieving after persisting with the Z series for 3 years. Now, though, it’s all gone.

Sony Xperia Z5P - 8

Makino also said that Sony is now focusing on “bringing the next generation of Xperia Series of intelligent smartphones”, reiterating that the Z6 will just remain a pipe dream.

For those of you out of the loop, confusion arose when Sony launched the X line of smartphones two days ago. The cause for confusion was that the highest-tier X series device, the X Performance, had specifications that seemed right at home in a hypothetical Z6. Naturally, this lead to questions about the future of the Z series, questions that now seem to have been put to rest.

The Xperia X Performance
The Xperia X Performance

Nevertheless, it should be noted that the Compact variants of Sony’s flagship always launch in fall. We might see an Xperia X Compact just yet, so all you fans of tiny, yet flagship-grade smartphones — hope is not lost.

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