All we can say is, well that was a short run. The Nokia X line – the first Nokia products to run Android – have been cancelled. Microsoft instead has plans to shift all of its efforts into the Windows Phone system, which really is not very surprising. When the Microsoft take-over had happened, many had predicted the Nokia X product being quashed immediately. While it took some time, Nokia X is finally dead.
Announced just 23 days after the Nokia X2 was announced, this news comes together with the announcement that Microsoft is slashing 18,000 jobs within the next year. Says Stephen Elop, Microsoft devices chief in an email to former Nokia staff:
In addition to the portfolio already planned, we plan to deliver additional lower-cost Lumia devices by shifting select future Nokia X designs and products to Windows Phone devices, we expect to make this shift immediately while continuing to sell and support existing Nokia X products.
The whole Nokia X line only lasted 5 months, with the 24 February annoucement being the first official confirmation of the device. This change implies that Microsoft has taken what was a move expected by various market analysts all along, and hedged their bets with their own Windows Phone operating system, and for good reason might I add.
The Nokia X family was an extremely low-end line with barebones specs that ran the risk of users equating the poor performance of Android on Nokia X as the standard for all Nokia products, Windows Phone included. While it is certainly unfortunate to see Nokia exit the Android market, it is perhaps a benefit for Android as well, as it will aid in establishing a more streamlined identity of Android to uninformed users.
Continuing in the email sent out, Stephen Elop added:
We will determine each market approach based on local market dynamics, our ability to profitably deliver local variants, current Lumia momentum and the strategic importance of the market to Microsoft. We will be particularly focused on making the market for Windows Phone. In the near term, we plan to drive Windows Phone volume by targeting the more affordable smartphone segments, which are the fastest-growing segments of the market, with Lumia.
What do you think of Microsoft’s decision? Any Nokia X owners feeling miffed by the unexpected EOL status of your devices? Weigh in in the comments below!