With the Lunar New Year approaching in around 2 weeks, LG has released 2 limited edition versions of the LG G2, decked in either red or gold, to commemorate the occasion.
The hardware on board remains the same, with a 2.26 GHz quad core Snapdragon 800 processor, an Adreno 330 GPU, 2GB of RAM, a 3000 mAh battery and a 5.2″ Full HD display at 424 pixels per inch – standard specs for a flagship device.
What differentiates the LG G2 from other flagship devices, is that it comes with a 13 MP rear camera with Optical Image Stabilization. The Nexus 5 comes with an OIS equipped camera as well, but that shoots at 8 MP instead. The LG G2 also has rear buttons below the camera, which removes the need for a hardware power button. Some have been quite receptive of this, while others have deemed it impractical.
However, the limited edition gold and red versions have a textured back instead of the usual plastic back on the standard G2. This textured back coating will definitely improve grip on the device and remove the ugly fingerprints left behind on the plastic back. A good move by LG on this, if only they could implement it on other devices as well.
The red version will definitely ring a bell for the auspicious consumer. This is the same shade of red as on most Chinese New Year decorations.
The gold version looks somewhat like the iPhone 5s’ Champagne Gold colour, and it looks quite nice on the device. We will let the pictures do the speaking.
If you are interested in getting the limited edition LG G2 in Singapore, you may get one from Starhub, M1 or SingTel from 18 January, Saturday. It will retail off contract at S$898, which is a whole $100 less than the Samsung Galaxy S4.
So what do you think? Is it a good marketing move by LG? Will other companies follow suit? Or will it fail to catch on? Tell us in the comments below.