Sony is currently in talks with Microsoft to release a new line of Sony phones – running the Windows Phone operating system. According to TechRadar’s interview with Pierre Perron, Head of Sony Mobile Europe, Sony is looking to diversify its range of mobile devices to include another operating system, other than Android.
We are continuing our discussions with other partners, including Microsoft, as part of our partnership with this company on the broader Sony spectrum.
This might come as good news to consumers, who will be able to have a taste of the Windows Phone operating system, but comes as bad news to Nokia, whose primary mobile market is based on that operating system. With Sony joining them, it might increase competition and give consumers a wider range of products to choose from at a cheaper price.
Sony has a healthy relationship with Microsoft, with their Vaio range of laptops running Windows 8. Sony has also released several Windows Phones in the past, like the Sony Ericsson Xperia X1, but they did not take off, leading to Sony focusing on Android instead, as with most other smartphone companies. Up till now, there has been various rumours about Sony making a comeback in Windows Phone territory, but those were put down by Sony’s CEO Kunimasa Suzuki.
We don’t want to be a single OS manufacturer, I don’t think it’s a viable position in the long term.
It is indeed a wise option to diversify their range of mobile devices, with ever increasing competition in Android.
We enjoy very much a good collaboration with Google, we’ve been working with them for a long time and have a level of maturity with that discussion, that’s good. But at the same time, Google has a relationship with direct competitors.
Sony might release a Windows Phone device in the middle of this year, and we look forward to seeing how it performs against Nokia’s strong line of Lumia devices. Will other smartphone companies, like Samsung and LG, hop on the bandwagon as well? Or will Sony’s collaboration fall through once again? Tell us what you think in the comments below.