HTC goes supersized with One Max

HTC is the last of all the major Android manufacturers to be releasing a phablet. Samsung had pioneered this category with their Galaxy Note, and LG had soon followed suit with their Optimus G Pro. Sony too had released their Xperia Z Ultra last month. HTC has finally jumped on the bandwagon and released their response, the One Max. And better still, you can expect the device to hit Singapore shores in the next week.


The details of this device are far from new, because Chinese news sites had been leaking images and specification details long before the announcement yesterday. Still, here are the specifications.

  • Quad-core Qualcomm Snapdragon S600 clocked at 1.7 GHz
  • Adreno 320 GPU
  • 2 GB RAM
  • 16/32 GB expandable storage
  • Micro-SD card slot
  • 5.9″ 16M-color 1080p Super LCD3 capacitive touchscreen with 373ppi pixel density
  • 4 MP UltraPixel camera with LED flash
  • 3300 mAh battery
  • NFC
  • Fingerprint Sensor
  • Android 4.3 Jellybean
  • Quad-band GSM/GPRS/EDGE support; 3G with HSPA; LTE

While the One Max is following the same design that sent the world crazy over the looks of the One, the Max features a removable back cover where you can insert a micro-SD card, which is a massive bonus for all those requiring extra storage. The battery is still not user-replaceable. However, its ample 3,300 mAh capacity is said to be enough for up 28 hours of talk time or 585 hours of stand-by so you are unlikely to worry about that too much.

Many are also concerned with the fact that HTC has decided to go with the older Snapdragon S600, which is Qualcomm’s previous generation system-on-chip (SoC). Not only that, since the SoC is the same, the GPU is also the older generation Adreno 320. While immediate real life performance might not be impacted, one might see problems a few years down the road.

Not only that, HTC has decided to do away with the Optical Image Stabliser (OIS) that was on the One, reducing the camera capabilities even further, as it has been already seen that the UltraPixel camera struggles heavily in daylight photography.


Just like the iPhone 5S, the Max also has a fingerprint sensor, albeit at the back, where LG has placed the G2’s power and volume buttons. HTC has also enabled quick app launch, which means that you can make the One Max automatically start an app of your choice depending on the finger you use for unlocking it. The One Max will be the second device to feature Android 4.3 out of the box, with HTC’s Sense 5.5 UI over the OS. With Beats buying back its shares from HTC, there is no Beats Audio on board, but the BoomSound speakers still feature with their superb audio.

HTC One Max is going to hit the European and Asian markets by the end of this week, with the US (where Spring and Verizon will be carrying the One Max) following before the end of the year. Singapore will be getting it within a week as well. The exact pricing is yet to be revealed, though.

HTC has designed a special line-up of accessories for the One Max including a capacitive aluminium stylus (similar to the Note’s), a Power Flip Case that brings an additional 1,200 mAh of battery juice, HTC Fetch accessory for easy location of the device and the recently announced BoomBass speaker.

For your information, HTC has also released an information video, which you can see below.

What do you think about this device? Will it be able to dethrone the Note 3 and overtake the Z Ultra in sales? Leave your thoughts in the comments below and like us on Facebook!

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