Why Microsoft bought Nokia

It’s been a dizzying week for Windows Phone. First there was the Amber update (we’ll be posting the review soon), a couple of app releases, the reappearance of the ATIV S, the launch of the Lumia 625, and now Microsoft has just acquired Nokia for $7.2billion. Don’t worry, the Android news will soon follow with pre-IFA announcements coming tomorrow (Galaxy Note 3, Galaxy Gear and Xperia Z1), and hopefully some iPhone news as we near the rumoured September 10 announcement date. But for now, let’s talk Microsoft, shall we?

So basically, Microsoft bought a huge chunk of Nokia, which controls Nokia hardware. As for the part of Nokia that Microsoft didn’t buy, they’ll focus on networking, mapping and location, and finally other advance technologies.

A joint blogpost between Microsoft’s (soon to be gone) CEO Steve Ballmer, and Nokia’s Stephen Elop has been published on TechNet. Basically, the reasons for the merger are as follows:

  • Accelerate share and profits in phones
  • Create first rate Windows Phone experience for its users
  • Prevent Google and Apple from foreclosing app innovation, integration, distribution and economics
  • Prepare for the financial opportunity that will be fueled by a growing smartphone market

So why did Microsoft buy Nokia? To build devices and redefine the boundaries of mobility.

These are exciting times ahead. For both Microsoft, and Nokia. And of course, for the future of Windows Phone.Via: WPcentral

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